Recruitment marketing software
Market to candidates the way
great teams market to buyers
Jarvi is the recruitment marketing layer inside your ATS. Attract talent to your open roles, nurture your talent pool with always-on campaigns, and turn passive profiles into applicants. Every message goes out from the recruiter's own LinkedIn and inbox, so it reads like a person wrote it, never like a bulk blast.
The candidate marketing funnel
From "never heard of you"
to "just applied"
Recruitment marketing is a funnel, not a job ad. Jarvi runs every stage of it, from the first touch to the moment a passive profile becomes a live applicant in your pipeline.
- Every ATSAttract
Career site, job boards and LinkedIn bring talent to your roles.
- Jarvi onlyCapture
Applicants and profiles land in one database, parsed and tagged.
- Jarvi onlySegment
Group candidates into talent pools by skill, seniority and intent.
- Jarvi onlyNurture
Always-on campaigns keep each audience warm on its own rhythm.
- Jarvi onlyConvert
A warm profile replies, applies or books a call.
- Every ATSMeasure
See which campaign and channel produced the applicant.
- Every ATSRe-engage
Not now becomes later. Jarvi recontacts when a role fits.
- Every ATSAttract
Career site, job boards and LinkedIn bring talent to your roles.
- Jarvi onlyCapture
Applicants and profiles land in one database, parsed and tagged.
- Jarvi onlySegment
Group candidates into talent pools by skill, seniority and intent.
- Jarvi onlyNurture
Always-on campaigns keep each audience warm on its own rhythm.
- Jarvi onlyConvert
A warm profile replies, applies or books a call.
- Every ATSMeasure
See which campaign and channel produced the applicant.
- Every ATSRe-engage
Not now becomes later. Jarvi recontacts when a role fits.
Build a talent audience
Fill the top of your funnel
from every channel that matters
Recruitment marketing starts with an audience. Jarvi gathers candidates from your branded channels and your existing network into one talent pool you can actually campaign to.
Always-on candidate nurturing
that keeps your pool warm
A job ad reaches people looking today. A nurture campaign reaches the ones who will be ready in three months. Jarvi runs both, on autopilot, so your talent pipeline is never built from scratch.
One campaign, every channel
your candidates actually use
Great recruitment marketing meets candidates where they already are. Jarvi runs the same campaign across LinkedIn, email, WhatsApp and Telegram, and every reply lands in one inbox on the candidate profile.
Post-and-pray vs always-on recruitment marketing.
How agencies fill roles when hiring is a one-off ad, and how it changes once candidate marketing runs in the background.
Start every role by sourcing from zero
Open a role to a talent pool you already warmed up
Reach only candidates actively job-hunting today
Reach passive talent months before they move
One generic message blasted to a whole list
Segmented campaigns personalized per audience
Candidates ghosted after one email
Multichannel sequences that follow up until a reply
Your pool sits cold in a spreadsheet
Always-on nurture keeps every profile engaged
No idea which channel produced the hire
Source attribution from first touch to placement
Employer brand carried by a single job ad
A consistent recruiter voice across every touchpoint
Set the campaign, let it run
The recruitment marketing automation a recruiting team needs,
without the marketing team
Behavior-based triggers
Kick off a sequence when a candidate applies, opens, replies or goes quiet. No manual chasing.
Template library and testing
Reuse your best-performing messages and see which subject lines and openers actually get replies.
Scheduling and cadence control
Set send windows and delays per step so campaigns respect time zones and never feel robotic.
Recruiter-branded sending
Every message goes out from the recruiter's real account, protecting deliverability and trust.
Consent and opt-out built in
Unsubscribe handling and retention rules are baked in, so campaigns stay GDPR-compliant by default.
AI that drafts the campaign
Give Jarvi the audience and the role. It drafts the sequence and personalizes each message for you.
From a talent audience to a booked interview.
Four steps. The campaign lives in Jarvi from the first touch to the applicant landing in your pipeline.
Define the audience
Pick a segment of your talent pool, or let a career-site and job-board audience build itself as candidates come in.
Build the campaign
Choose the channels, write or generate the sequence, and set the triggers and delays between each step.
Launch and personalize
Jarvi sends from each recruiter's own account, personalizing every message and stopping the moment someone replies.
Convert into pipeline
A reply, an application or a booked call moves the candidate straight into the hiring process, source-tagged.
Career site and outreach are native. Distribution to external job boards runs through our partner and is a paid add-on.
See a campaign run on your own pool.
Book a 30-minute demo. We'll build one nurture campaign on a real segment of your database and show it going out, live.
Measure recruitment marketing
like a growth team measures revenue
Marketing you cannot measure is guesswork. Jarvi ties every applicant back to the campaign and channel that produced them, so you spend where it pays.
Nurture ROI calculator
Estimate the placements hiding
in the talent pool you already own
Three inputs: candidates in your pool, average fee, and the share you could reactivate with an always-on campaign. Adjust the rate to what your team realistically converts.
Your inputs
Adjust to match what your team has historically converted from the existing pool.
Estimated 12-month pipeline
Estimated revenue if you systematically reached back to your existing candidates when a matching mandate lands.
Conservative estimate based on the rate you set above.
Built for EU recruiting agencies
Candidate marketing that stays
on the right side of GDPR
Marketing to candidates raises consent questions the moment you scale it. Here is how Jarvi keeps your campaigns compliant without slowing them down.
Applications and forms record consent on the way in, so every campaign has a lawful basis behind it.
Automatic unsubscribe handling and configurable retention, with a validation email before any auto-purge.
Data stays in a SOC 2 Type 2 environment, encrypted in transit and at rest, isolated per client.
Jarvi's AI runs on Anthropic under a contract that keeps your data in the EU and out of model training.
Recruitment marketing, connected to the rest of Jarvi.
Campaigns sit next to your posting, your talent pool and your channels, same workspace, same candidates.
Recruiters who never source from zero.
"I save 5 to 10 hours a week and handle 4x more candidates."
Jarvi is my single source of truth — I don’t even check my email anymore.
I set up my campaigns, add candidates to a pipeline, and literally forget about them. Suddenly, candidates are responding and I’m like, where did this person come from?
3 to 4 placements in my first month with Jarvi.
It takes care of the things I don’t want to do and keeps me focused on the parts that are engaging, fun, and bring value.
"2 of us do what others need 5 or 6 for"
“How many people do you have to manage all this?” That’s the question a prospect asked me a few days ago for a recruitment mission. My answer: there are two of us. And I’m proud of it.
Why? Because with two people, we accomplish what others sometimes need five or six for. Not by magic. Not by burning out. But because everything is thought through, structured, and properly equipped. With an ATS that also serves as a CRM, allowing us to track every candidate, every step, every company.
"A tool designed by recruiters, for recruiters"
We needed an accessible, smart and efficient ATS to structure our recruitment activity. Jarvi was the obvious choice: a tool designed by recruiters, for recruiters. 💡
"Less time searching, more talent recruited!"
Less time searching, more talent recruited!
"We have x4 our placements!"
We’ve have done as much recruitments in 3 months as we did last year! We don’t necessarily need to increase the team size, it’s just that we’re all becoming much more productive!
Recruitment marketing software FAQ
What is recruitment marketing software?
Recruitment marketing software applies marketing methods to hiring. Instead of posting a job and waiting, you attract candidates to your brand, capture them into a talent pool, and nurture that pool with campaigns until they are ready to apply. Jarvi does this inside your ATS, so every engaged candidate flows straight into your pipeline.
How is recruitment marketing different from job posting?
Job posting reaches people who are actively looking right now. Recruitment marketing reaches passive candidates months earlier and keeps them warm until they move. Jarvi runs both: it distributes your ads through automated job posting and nurtures the resulting audience with always-on campaigns.
How is this different from a talent engagement platform?
They overlap. The talent engagement platform is the database that keeps every candidate searchable. Recruitment marketing is the campaign layer that actively engages that database. In Jarvi they are the same product, so your talent pool and your campaigns never live in separate tools.
Which channels can I run campaigns on?
LinkedIn, LinkedIn Recruiter, Sales Navigator, email, WhatsApp, Telegram and SMS. A single sequence can chain several of them, and every reply lands in one inbox on the candidate profile.
Is candidate marketing GDPR-compliant?
Yes. Consent is captured at application time, unsubscribe handling and retention rules are built in, and data stays in a SOC 2 Type 2 EU environment. Campaigns send recruiter-to-candidate from the recruiter's own account, not as anonymous bulk mail.
Do campaigns feel automated to candidates?
No. Messages send from each recruiter's real inbox and LinkedIn, personalized with the candidate's own details, and any sequence stops the moment someone replies. The candidate experiences a personal conversation, not a broadcast.
Can Jarvi write the campaigns for me?
Yes. Give Jarvi the audience and the role, and it drafts the sequence and personalizes each message. You review and edit before anything goes out.
Does recruitment marketing software work for a solo recruiter or only large agencies?
Both. Jarvi has 1,200+ customers from freelance recruiters to multi-desk agencies, on a single plan with multichannel campaigns included, no add-on for LinkedIn or WhatsApp messaging.
More than recruitment marketing.
Jarvi is also the ATS, the recruiting CRM and the AI agent that complete your stack.
Turn your talent pool into a marketing channel.
Book a 30-minute demo. We'll set up your first always-on campaign on your real audience and your own accounts.
Software built by recruiters for recruiters.
Get started with Jarvi and turn your talent pool into your next placements.